Rediscover The Gold

Bohemia Beer

Print _ Activation

Bohemia is one of the oldest and most popular Mexican beer brands. However, until recently, it had very limited availability in the US. To launch the beer here in the states, we partnered with artists from Mexico to create a series of posters inspired by their own personal heritage and used them to promote a sampling tour. At each stop, we handed out free beer and got local artists to create more artwork inspired by the campaign.

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