Every season the NFL highlights players and the important causes they support through the My Cause My Cleats initiative. We teamed up with Baylor Scott & White and shoe designer Jake Danklefs to create custom cleats for Dak Prescott. Jake lost his father and Dak lost his mother to colon cancer. The cleats helped raise money and bring attention to Dak’s Faith Fight Finish foundation and the early detection of cancer. Dak wore the shoes in the Cowboys 54-19 win over the Indianapolis Colts. We promoted the cause through social media.