1 in 3 people that skip cancer screenings do it because they don't see any signs. We used Dak Prescott's cleats to call attention to that insight and encourage people to "see the unseen" by getting screened. At first, the shoes appear to be plain, but the real design is revealed under UV light, illustrating the idea that just because something isn’t visible doesn’t mean it isn’t there. ​We debuted the concept during the My Cause My Cleats game.